Jasmine Charbonier Headshot

Jasmine Charbonier

Visiting Professor

Biography

Jasmine Charbonier brings over a decade of strategic marketing and organizational leadership experience. As a Fractional CMO, she currently advises businesses on scaling through data-driven marketing strategies, multichannel growth tactics, and authentic brand development. 

Jasmine's expertise spans both the corporate and nonprofit sectors, where she has managed multi-million dollar budgets and led transformative marketing initiatives. Jasmine's approach to marketing emphasizes practical application and real-world problem-solving. She believes in teaching not just the ""how"" of marketing tactics, but the ""why"" behind strategic decisions. Her courses integrate current industry trends with foundational marketing principles.

Jasmine brings a unique perspective on audience psychology, relationship building, and the importance of authentic communication in all marketing endeavors.

Expertise

  • Marketing
  • Management
  • Operations

Research Areas

  • Content marketing
  • Digital marketing
  • Marketing strategy

Education

  • NYU, MPA in Management, 2020
  • Baruch College, BA in Communication, 2010

Prior Experience

  • Director, Everytown for Gun Safety 
  • Operational Senior Manager, EMpower