Maro Guevara ’09 Brings Life Back to San Francisco's Streets

Among the many residents, organizations, artists, and creatives committed to this effort is Maro Guevara ’09, whose passion for theater and community organizing has positioned him as a key player in the city's cultural resurgence. As San Francisco works to counteract the "doom loop" narrative, which is explored by USF professors in a recent USF news story, Guevara's efforts are helping reshape the city's vibrant future.

Since its inception last year, Into The Streets has focused on creating events that make San Francisco’s streets feel alive again, especially in the wake of challenges brought on by the pandemic.

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The flagship event, Downtown First Thursdays, turns Second Street between Market and Howard into a massive block party once a month. The initiative has garnered tremendous success, drawing in diverse crowds that range from young professionals dancing under disco balls to families with children enjoying the festive atmosphere.

“This event has really helped create new traditions for the city,” said Guevara. “We’ve seen waves of people from different backgrounds coming together, and the response has been amazing. It’s a beautiful reflection of our city’s diversity and love for community.”

That support is growing, as local businesses and the broader community have embraced free community events. According to Guevara, museums, galleries, bars, and restaurants have all seen increased foot traffic thanks to these events, and many artists and musicians use the opportunity as a platform to showcase their work.

Reflecting on his time at the University of San Francisco, Guevara credits his involvement in the theater department with shaping his creative and professional journey. From participating in improv teams to honing his skills in visual and performing arts, USF gave him the confidence to take risks and embrace the challenges of producing large-scale events.

“Those experiences at USF taught me adaptability, creative problem-solving, and how to embrace the weird wackiness of event production,” Guevara said with a smile. “I learned that creating relationships and taking risks is what it takes to succeed.”

The arts at USF lay a crucial foundation for students like Guevara, fostering the integration of creativity, social responsibility, and professional success. With growing support for the arts, USF is committed to empowering students to channel their inspired expression into meaningful impact.

Recently, USF received $15 million in seed funding from Gordon Getty ’56 to establish the Ann Getty Institute of Art and Design and the Ann Getty Endowed Chair.

As Into The Streets continues to flourish, Guevara’s passion for community, creativity, and connection is leaving an unforgettable mark on the city, proving that sometimes, all it takes to revitalize a city is a little music, street vendors, and the shared joy of coming together.

Be a part of San Francisco’s revitalization and help USF foster creativity and community. Support the Ann Getty Institute of Art and Design today.

Join the next Downtown First Thursdays on September 5, 2024.