Stanley Kwong

Stanley Kwong brings to USF over 30 years of international management, marketing and teaching experience in the US, China, India, and Central Europe. Professor Kwong is recognized as a leading expert on marketing strategy, branding, and investments policies and is frequently interviewed on branding in China and Chinese investments in the U.S. by top media, such as the Wall Street Journal, Bloomberg, SingTao News, and Chinese World Journal. He is a highly desired guest speaker at industry conferences and universities worldwide.

As a former Worldwide Program Director for IBM Developers Marketing, Professor Kwong shares his multifaceted experience-based knowledge of outsourcing and offshoring, globalization trends, marketing management and international business with his undergraduate, MBA and MBAE students.

Professor Kwong started his academic career as an Assistant Professor of International Studies and Assistant Dean of Students at Princeton University prior to his extensive work with IBM. With specialized interest in marketing to emerging economies, Professor Kwong’s courses are equal parts introduction to cross-cultural, compassionate marketing and a forum to discuss how businesses can more effectively and humanistically achieve competitive advantage in the global marketplace.

• International Marketing
• US China Trade policies
• Managing multinational corporations

• MBA, Management Science, University of Southern California at Los Angeles
• MS, Education Administration, University of Massachusetts at Amherst
• BA, Economics and Asian Studies, State University of New York at Stony Brook

• Executive Management of Multinational Corporations
• Consultant to Government and Commercial enterprises on doing business with China

• Doctor of Business Administration, Honoris Causa from the Puhua Technology Research Institute of Tsinghua University