Stephen Kraus

Stephen Kraus is an expert in marketing and consumer insights. He is author of three books and many articles, and has delivered a TedX talk. Particular areas of expertise include digital media, market research, social trends, affluent consumers, and generational marketing. He has led three major syndicated research studies, and his insights are widely cited in the media.

• Demographic trends

• Qualitative research

• Secondary research

• Consumer behavior
• Consumer trends
• Foresight & mega-trends

• Harvard University, PhD in Social Psychology
• University of Florida, BS in Psychology

• Head of Digital Insights, Jumpshot, 2018 - present
• Chief of Insights, SimilarWeb, 2017 - 2018
• SVP & Chief Insights Officer, Ipsos, 2010 - 2017
• Vice President, Harrison Group (YouGov), 2008 - 2010

• USF Distinguished Teaching Award, 2024
• USF Outstanding Teaching Award, 2022

• Taylor, J., Kraus, S., & Harrison D. (2011). Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects. New York, NY: AMACOM.