Program Overview
Designed for working professionals, the program follows a cohort model with one in-person evening class per week, offered at our San Francisco and Southern California campuses.
Students gain valuable connections with faculty, classmates, and industry leaders in a collaborative setting. Whether pursuing roles in professional sports, intercollegiate athletics, marketing, analytics, or facility operations, graduates are well equipped for diverse careers across the sport ecosystem.
Build a Diverse Skillset
The MS in Sport Management features an interdisciplinary curriculum that blends management theory, social science, quantitative analysis, and hands-on learning to prepare students for success in the sport industry.
Leadership & Critical Thinking
Build critical thinking and leadership skills by focusing on communication, decision-making, and career exploration. Prepare to become a leader at your future sports organization.
Marketing Science & Practice
Examine sport consumer behavior and marketing strategy, covering planning, branding, sponsorship, sales, and marketing of sport products. Students work closely with industry partners to present real world solutions to teams and agencies.
Quantitative Analysis
Learn principles and techniques of data analysis to support management decision making in sport business. Start adding hard skills to your toolbox that will help you use business insights to implement growth strategies.
Sports Economics & Finance
Explore sport economics and finance, including market dynamics, league structures, asset valuation, venue financing, and player compensation. Examine budget planning and forecasting strategies including developing a business plan and implementing accounting techniques.
From USF Classrooms to the World Cup Stage
When the FIFA World Cup arrives in North America, millions of fans will pour into 16 host cities across the U.S., Canada, and Mexico. Behind the scenes of Coca-Cola’s massive tournament presence is USF Sport Management alum Ryan Morse ’15, now an Account Director at global agency 160over90.
Gain Real-World Experience
Earn academic credit while gaining hands-on sport industry experience. Access high-impact internships that build your skills and expand your network. Acquire the support of faculty and alumni as you explore new roles.
Sport Management Explores Australian Sport Legacy and Future
A group of Sport Management students and alumni, in partnership with RDK Sports International, ventured on a nine-day immersion course to Australia’s Gold Coast in March to gain first-hand insights into how sports have defined and continue to shape the nation.
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