Program Overview
As an advertising major at USF, you cross disciplines to gain a rich, well-rounded education. You begin with introductory courses covering theories central to advertising: rhetoric and persuasion. You’ll also learn about the advertising profession and agency structure. Once you’re familiar with the breadth of opportunities available, you’ll choose one of three tracks within the major: general, strategy & research, or creative.
What was most beneficial from my time at USF was how my professors spoke about the industry — honest and frank conversations about the ups and downs, the soft and hard skills needed, and what to expect."
Ingrid Renata De Oliveira '17 Art Director at Mekanism in San Francisco
Explore Optional
Concentrations
Visit our course catalog to learn about the creative and strategy & research concentrations. Or stay on this page to learn about the general track.
