Digital Marketing Analytics

The Digital Marketing Analytics Certificate equips professionals with the expertise to analyze marketing data, track key performance metrics, and implement data-driven strategies to optimize business outcomes. Through seven structured sessions, participants will develop a deep understanding of marketing analytics, ethical data use, AI-powered marketing tools, and growth strategies. Whether you’re a marketer aiming to enhance your data skills or a data professional seeking to understand marketing applications, this program offers invaluable insights.

Designed with You in Mind

This certificate program is designed for students and professionals looking to gain insights into marketing strategies, marketing professionals aiming to leverage data for smarter decision-making, industry professionals who want to connect data analytics with real-world marketing applications, and anyone interested in data-driven marketing, data ethics, and AI-powered strategies.

• Recommended Background
  Basic familiarity with marketing principles, some experience with data analysis tools (not required but beneficial), a keen interest in marketing analytics and data ethics. No coding experience is necessary.
• Hands-on Learning
  Practical exercises, case studies, and real-world applications.
• Industry Expert Insights
  Learn from top professionals in marketing and data analytics. Our instructors share real-world applications of data-driven marketing, providing a rich learning experience.
• Flexible & Online
  Perfect for working professionals with a busy schedule.
• Career Advancement
  Develop high-demand skills for marketing analytics roles.

What You’ll Learn

• Identify and analyze key marketing performance metrics.
• Navigate the evolving landscape of data privacy and ethics.
• Develop and optimize marketing strategies using data insights.
• Balance qualitative and quantitative approaches in decision-making.
• Utilize AI-driven tools to enhance marketing automation.
• Apply knowledge to real-world case studies for hands-on learning.

Meet Your Instructor

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Tory Grove is a seasoned marketing executive with extensive experience in data-driven strategies. As a Marketing Partner at Andreessen Horowitz, Tory specializes in building marketing frameworks that drive business growth. She has led marketing initiatives at Discord, Wargaming America, and Activision Blizzard, leveraging analytics to enhance customer engagement and revenue. Tory’s expertise in community-building, customer research, and data analysis makes her a dynamic instructor for this program.