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Accelerated Marketing/Management - Full-Time (STEM), Business Tech Concentration (3+1), BSBA/MIM

In this accelerated dual-degree program, Marketing majors build expertise in branding, consumer insights, and strategic communication, while adding a powerful edge with skills in data analytics, digital platforms, and emerging tools like GenAI and Salesforce. In just 4.5 years, students earn both a BSBA and a Master in Management (Business Technology), positioning themselves as tech-savvy marketing professionals ready to lead in a data-driven, digital-first world.

Marketing, BSBA
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20–30%

increased earnings for individuals with master's degrees compared to those with only bachelor's degrees

U.S. Bureau of Labor Statistics
90%

of employers prefer candidates with advanced business degrees for mid and senior-level roles

GMAC, 2024

Why an Accelerated Dual BS/MS in Business Program?

This program is designed for ambitious students who want to maximize their time, investment, and impact. In just 4.5 years, you can earn both a BSBA and a Master in Management (Business Technology), saving tuition and accelerating your entry into advanced career paths. You'll gain a strong foundation in your undergraduate major and complement it with cutting-edge skills in data, digital systems, and emerging tech. The result: a future-ready business leader with two degrees, enhanced ROI, and a competitive edge in the job market, all without sacrificing internships, study abroad, or the undergraduate experience.

Who Should Apply?

  • Minimum cumulative GPA of 3.5

  • Sophomore standing at the time of application (typically 4 semesters completed); Transfer students are welcome

  • Enrolled in a BSBA major (Finance, Marketing, Management, Business Analytics, or Entrepreneurship & Innovation)

  • Commitment to completing the program within the accelerated 4.5-year timeline
  • Business majors interested in tech-enabled leadership roles

Key Benefits

  • 2 degrees in 4.5 years (BSBA + MS in Management, Business Technology concentration)

  • Save up to 16 units and thousands in tuition compared to traditional 4+1 pathways

  • STEM-designated master's degree

  • No compromise on internships, study abroad, or co-curricular experiences

  • Positioned for faster career advancement and higher earning potential

  • Courses in GenAI, Salesforce, coding, and digital project management included

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