Accelerated Marketing/Management - Full-Time (STEM), Business Tech Concentration (3+1), BSBA/MIM
In this accelerated dual-degree program, Marketing majors build expertise in branding, consumer insights, and strategic communication, while adding a powerful edge with skills in data analytics, digital platforms, and emerging tools like GenAI and Salesforce. In just 4.5 years, students earn both a BSBA and a Master in Management (Business Technology), positioning themselves as tech-savvy marketing professionals ready to lead in a data-driven, digital-first world.
Why an Accelerated Dual BS/MS in Business Program?
This program is designed for ambitious students who want to maximize their time, investment, and impact. In just 4.5 years, you can earn both a BSBA and a Master in Management (Business Technology), saving tuition and accelerating your entry into advanced career paths. You'll gain a strong foundation in your undergraduate major and complement it with cutting-edge skills in data, digital systems, and emerging tech. The result: a future-ready business leader with two degrees, enhanced ROI, and a competitive edge in the job market, all without sacrificing internships, study abroad, or the undergraduate experience.
Who Should Apply?
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Minimum cumulative GPA of 3.5
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Sophomore standing at the time of application (typically 4 semesters completed); Transfer students are welcome
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Enrolled in a BSBA major (Finance, Marketing, Management, Business Analytics, or Entrepreneurship & Innovation)
- Commitment to completing the program within the accelerated 4.5-year timeline
- Business majors interested in tech-enabled leadership roles
Key Benefits
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Overlapping credits that count towards your bachelor's and master's degrees
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2 degrees in 4.5 years (BSBA + MS in Management, Business Technology concentration)
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Save up to 16 units and thousands in tuition compared to traditional 4+1 pathways
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STEM-designated master's degree
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No compromise on internships, study abroad, or co-curricular experiences
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Positioned for faster career advancement and higher earning potential
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Courses in GenAI, Salesforce, coding, and digital project management included
Program Learning Outcomes
Graduates of the USF MIM program will be able to:
Business Tech Core Courses
Demonstrate critical analytical capacity in sustainability values, principles, and mindsets.
Graduates will integrate technical and analytical skills in business, management, and finance, focusing on implementing sustainability strategies and environmental, social, and governance (ESG) principles. This outcome emphasizes the application of advanced business acumen and data-driven decision-making in developing and managing sustainable business enterprises.
Business Tech Concentration
Demonstrate interdisciplinary managerial competencies for organizational applications.
Graduates will acquire specialized knowledge and skills in creating, measuring, and enhancing social impact through organizational solutions and business initiatives. They will be adept at designing and implementing projects and strategies that address social challenges, leveraging business tools for social entrepreneurship, corporate social responsibility (CSR), and public-private partnerships. This includes a deep understanding of how to balance profitability with social goals and the ability to engage diverse stakeholders effectively.
Design-Thinking and Capstone Project Solution
Demonstrate professional capacity to ideate, design, and prototype innovative and systemic solutions.
Graduates will master applying design thinking methodologies to real-world business challenges in their capstone projects. They will showcase the ability to lead and execute a comprehensive project integrating cross-functional knowledge, innovative problem-solving, and strategic planning. This includes the capacity to understand customer needs, ideate creative solutions, prototype, test, and iterate to develop impactful business solutions.