USF News

In his class Corporate Partnerships, Professor Scott Gwartz teaches how sport organizations generate revenue, deepen fan engagement, and strengthen their brands through strategic sponsorships.

When the FIFA World Cup arrives in North America, millions of fans will pour into 16 host cities across the U.S., Canada, and Mexico. Behind the scenes of Coca-Cola’s massive tournament presence is USF Sport Management alum Ryan Morse ’15, now an Account Director at global agency 160over90.

Thomas Sweeney ’15 reflects on over a decade in the NBA, including nine seasons with the Golden State Warriors and his current role as Manager of Season Ticket Services for the Chicago Bulls.

Mario Hirose ’03 is the Director of Live Event Marketing at Professional Bull Riders (PBR), where he leads market strategy and dynamic ticket pricing for PBR events across the West Coast.

Today, as an Assistant Product Manager at Adidas, Rachel Cain is living that vision, channeling her love for the game into one of the most competitive spaces in the industry: basketball footwear.

Devyn grew up playing and watching soccer. She hopes to work in women's sports within team operations and development.
 

Armando's career ambition is to become a sports agent focused on helping international athletes transition into major league sports in the United States.
 

Sara Gotfredson is the Founder of Trailblazing Sports Group, a boutique partnerships firm exclusively focused on women’s sports. She launched the company after nearly two decades at ESPN and Disney.

Alyssa Nakken ’15, the first full-time female coach in Major League Baseball history, has been named the 2025 recipient of the USF Sport Management Alumni of the Year Award.

Courtney Jeffries ’06, alumna of the University of San Francisco’s Sport Management Master’s program, has carved an innovative path at the intersection of sports, technology, and entrepreneurship.