USF News

Spencer Williams ’11 didn’t grow up with a step-by-step plan to work the biggest sporting events. He knew early on that he wanted to work in sports, but he didn’t know what “working in sports” actually meant.

Rocky Harris' first big break in pro sports came from relentless outreach and one very human habit: showing up early. He chose the University of San Francisco's Master’s in Sport Management for grad school because he could work full-time and wanted to be “in a vibrant sports market.”

As General Manager of the Salinas Regional Sports Authority (SRSA) and recipient of the Salinas Chamber of Commerce’s 2025 Young Professional of the Year Award, Jonathan De Anda ’21 shows how graduate education can prepare leaders to create meaningful impact at the local level.

In his class Corporate Partnerships, Professor Scott Gwartz teaches how sport organizations generate revenue, deepen fan engagement, and strengthen their brands through strategic sponsorships.

When the FIFA World Cup arrives in North America, millions of fans will pour into 16 host cities across the U.S., Canada, and Mexico. Behind the scenes of Coca-Cola’s massive tournament presence is USF Sport Management alum Ryan Morse ’15, now an Account Director at global agency 160over90.

Thomas Sweeney ’15 reflects on over a decade in the NBA, including nine seasons with the Golden State Warriors and his current role as Manager of Season Ticket Services for the Chicago Bulls.

Mario Hirose ’03 is the Director of Live Event Marketing at Professional Bull Riders (PBR), where he leads market strategy and dynamic ticket pricing for PBR events across the West Coast.

Today, as an Assistant Product Manager at Adidas, Rachel Cain is living that vision, channeling her love for the game into one of the most competitive spaces in the industry: basketball footwear.

Devyn grew up playing and watching soccer. She hopes to work in women's sports within team operations and development.
 

Armando's career ambition is to become a sports agent focused on helping international athletes transition into major league sports in the United States.