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June 5, 2024
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May 2, 2024 -
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Associate Dean of Graduate Programs and Strategic Initiatives, and Professor of Sport Management
Kalmanovitz Hall 106
Expertise: Sport fan and consumer behavior,
Athlete, team or event sponsorship,
Sport sales and demand generation,
Sport marketing strategy
Dr. Michael M. Goldman is a marketing and sales teacher, researcher, and advisor to organizations in the U.S., India, Kenya, and South Africa. From investigating how to retain baseball season ticket holders of the San Francisco Giants, to advising the MTN Group on leveraging their FIFA World Cup sponsorship, to developing sales skills workshops with the Los Angeles Clippers, Michael has worked with students, managers, and clients to enhance their abilities to acquire, grow and retain profitable…
