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Sport Management, MS
Careers
USF Sport Management alumni are making an impact across the global sport industry, holding executive, administrative, and strategic roles in professional teams, collegiate athletics, nonprofits, agencies, and sport-related businesses. With a powerful network of over 2,700 graduates, you'll gain access to career opportunities and industry connections that span the U.S. and beyond.
Career Outlook
What Do Sport Management Professionals Do?
Sport management careers run the gamut, from operations to marketing to management. These are common paths for sport management professionals:
- Agents represent athletes by negotiating contracts, securing endorsements, and managing their public images.
- Athletic directors for colleges and high schools navigate the changing landscape of collegiate athletics and coordinate athletic opportunities for students to improve their leadership and decision-making skills.
- Community relations connect teams and athletes with their communities through experiences like special ticket opportunities and a range of charitable services.
- Media tell the exciting stories happening in sports around the world.
- Operations lead critical front office administration, including player scouting and recruitment, contract negotiations, team strategy, and game analysis.
- Product development create products that help athletes at all levels perform better and recover faster after workouts.
- Sales and marketing build the buzz that engages fans, drives ticket and product sales, attracts business sponsors.
- Sports governance work with the leagues and commissions that oversee all aspects of professional sports.
A USF Grad Behind Team USA’s Athlete Experience
Rocky Harris ’02 is the Chief of Sport & Athlete Services at the United States Olympic & Paralympic Committee (USOPC). He earned a master's in sport management from USF because he could work full-time and wanted to be “in a vibrant sports market.”
Jonathan De Anda ’21 Builds Opportunity Through Sport
As General Manager of the Salinas Regional Sports Authority (SRSA) and recipient of the Salinas Chamber of Commerce’s 2025 Young Professional of the Year Award, Jonathan exemplifies how graduate education can prepare leaders to create meaningful impact at the local level.
Where Are They Now?
We have a diverse group of alumni who are leaders in the sports industry and are valuable resources to the program and its students.
Top Employers of USF Sport Management Alumni
- Golden State Warriors
- University of San Francisco
- UC Berkeley
- SF Giants
- Stanford University
- Oakland A's
- University of Southern California
- Las Vegas Raiders
- San Jose Sharks
- SF 49ers
- San Diego State University
Selection of Alumni Employers
- AEG
- ESPN
- LA Galaxy
- Pac-12 Conference
- Meta
- Microsoft
- Seattle Mariners
- Amazon
- MLB
- Seattle Kraken
- IRONMAN Group
- NBA
- Apple
- Tencent
- Arsenal FC
- SPORTFIVE
- Nike
- adidas
- Phoenix Suns
- Boston Red Sox
- Toronto Blue Jays
- GU Energy Labs
- Boys & Girls Club of America
- Sacramento Kings
- Stanford
- USC
- San Diego Padres
- Live Nation Entertainment
- TaylorMade Golf Company
- USA Water Polo
- Rose Bowl Stadium
- Honda Center
- LA Clippers
- LA Lakers
- SoFi Stadium
- LA Dodgers
- Anaheim Ducks
- Visa
- GMR Marketing
- Wasserman
- US Sports Camps
Sport Industry Sectors
Collegiate Sport 41%
Professional Sport 38%
Venue & Event Management 8%
Sport Media & Technology 6%
Sponsors & Agencies 5%
NGBs 2%
Alumni in Action
sport management
sport management
