Student walks down the street with SF skyline behind him.
Marketing Intelligence, MS

Career Outcomes

Graduates of the Master of Science in Marketing Intelligence program have achieved success in their careers all over the globe, joining and leading teams at companies including Sephora, Udemy, Hilton, and more.

Industry

Based on graduates from the Class of 2024 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • Consumer Packaged Goods: 6%
  • Manufacturing: 6%
  • Media/Entertainment: 25%
  • Non-Profit: 6%
  • Retail: 25%
  • Technology: 6%
  • Transportation & Logistics Services: 6%
  • Other: 18%

Job Functions

Based on graduates from the Class of 2024 who are employed, found a new full-time role, launched a company, or returned to a family business.

  • Business/Data Analytics: 6%
  • Consulting: 6%
  • General Management: 6%
  • Information Technology: 6%
  • Marketing/Sales: 75%

By the Numbers

$68,500

Median Salary
(Class of 2024)
 

$110,000

Max Salary
(Class of 2024)

Employers

  • Dolby
  • GAP
  • Ipsos
  • Mattel, Inc
  • Odoo
  • Old Navy
  • Sam’s Club
  • Sephora
  • Sutter Health
  • The Estee Lauder Companies Inc.
  • Tonkean
  • Udemy
  • VIZ Media
  • Whirlpool

Job Titles

  • Associate Marketing Manager
  • Brand Manager
  • Channel Marketing Strategy & Performance Specialist
  • Client Data & Success Coordinator
  • Consumer Insights Analyst
  • Data Analyst and Marketing Specialist
  • Digital Marketing Account Coordinator
  • Growth Marketing Specialist
  • Marketing Analyst II
  • Market Research Executive
  • Product Marketing Manager
  • Research Analyst
  • Social Media and Marketing Coordinator
  • User Experience Researcher